Aretha Natural Beauty (the "Brand Owner") has established this Resale Policy (the "Policy") to preserve the quality, reputation, and integrity of its products. This Policy ensures that all end customers receive the high level of service and authentic product experience that the Brand Owner is known for. This Policy applies to all individuals, businesses, or entities (collectively referred to as "Resellers") who purchase Aretha Natural Beauty products (the "Products") for resale or distribution.

Any Reseller who violates this Policy will be deemed unauthorized. Unauthorized Resellers forfeit all rights to:

• Sell or distribute the Products
• Use the Brand Owner’s intellectual property, including trademarks and copyrighted material
• Offer or support the Brand Owner’s product warranty

This Policy applies to all Products regardless of how they were acquired, including through direct purchase from the Brand Owner, an authorized distributor, or any other means.

1. Sales to End Users Only
Unless explicitly agreed to in writing by the Brand Owner, Resellers are only authorized to sell Products directly to individual consumers. Reselling to other Resellers, wholesalers, or third-party distributors is strictly prohibited.

2. Online Marketplace Restrictions
Without prior written consent from the Brand Owner, Resellers may not advertise or sell the Products on third-party e-commerce platforms such as Amazon, eBay, or Walmart. Resellers are, however, permitted to sell through their own dedicated websites.

3. Product Storage and Handling
All Products must be handled and stored securely in climate-controlled facilities, in accordance with the Brand Owner’s storage and handling guidelines.

4. Packaging and Presentation Standards
Products must be sold in their original packaging and condition. Relabeling, repackaging, breaking apart or re-bundling Products, or tampering with any identifying information such as barcodes or batch numbers is strictly prohibited. Marketing non-Aretha products alongside Aretha Products in a way that suggests affiliation is not allowed.

5. Intellectual Property Usage
Compliant Resellers receive a limited, revocable, non-sublicensable, non-transferable license to use the Brand Owner’s trademarks and copyrights exclusively for promoting and selling the Products. Any misuse will result in immediate revocation of this license.

6. Inventory and Location Reporting
Resellers must track Product inventory and maintain accurate records of all storage locations. Upon request, the Brand Owner may require:

• A full list of storage sites
• An inventory count at each site
• Physical access for inspections

7. Product Inspection
Resellers must inspect Products upon receipt. Any damage, defects, or tampering must be reported to the Brand Owner and such Products must not be sold.

8. Recall and Safety Cooperation
Resellers agree to fully cooperate with the Brand Owner in the event of any product recall or safety initiative.

9. Customer Support Obligations
Resellers must maintain active customer service via phone and email to address inquiries, returns, and complaints. Reports may be requested.

10. Product Loss and Theft
Any significant loss or theft of inventory must be reported to the Brand Owner immediately.

11. Reporting Unauthorized Activity
If a Reseller becomes aware of any unauthorized sellers or violations of this Policy, they must promptly notify the Brand Owner.

12. Warranty Representation
Resellers may extend the manufacturer’s warranty as long as it is presented truthfully and without changes. Misrepresentation or unauthorized additions will revoke warranty rights.

13. Additional Documentation
Resellers must provide any documentation requested by the Brand Owner to confirm compliance with this Policy or support customer service and warranty programs.

Enforcement and Penalties
Failure to comply with this Policy will result in the immediate and permanent revocation of the right to sell Aretha Natural Beauty Products.

This Policy ensures customers receive the high-quality experience associated with Aretha Natural Beauty. All Resellers are expected to comply in full and in good faith.