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Official and authorized distributors of milk_shake, routine, simply zen and DEPOT products in UAE

Aretha Natural Beauty
About the brand

Italian Professional Haircare Loved Worldwide

milk_shake® is a salon-quality haircare brand from Italy, known for combining natural ingredients like milk proteins and fruit extracts with advanced hair science to nourish, protect, and enhance the beauty of every hair type.

Deep Nourishment

Milk proteins rich in amino acids help nourish hair, repair damage, and leave it soft, smooth, and healthy-looking.

Rich in Vitamins & Antioxidants

Fruit extracts packed with vitamins help protect hair from oxidative stress and keep it strong and radiant.

A Sensory Haircare Experience

Soft textures and signature fragrances like vanilla, berries, and coconut turn every routine into a moment of pure enjoyment

Lightweight Formulas

Enjoy clean, weightless hair every day. Our formulas are designed to deliver results without heaviness, leaving your hair airy, and fresh

TESTIMONIALS

Loved by people

Aisha N.

Verified Buyer

After using the Moisture range, I noticed a real difference in how hydrated my hair felt. The shampoo and conditioner leave my hair soft, silky, and much more nourished without weighing it down. Even a few days after washing, my hair still feels moisturized and healthy.

Fatima M.

Verified Buyer

My hair is naturally dry and frizzy, especially with the UAE heat and humidity. Every time I styled it, the ends looked rough and my hair would tangle so easily and within a few uses I noticed a huge improvement. My hair felt softer, smoother, and it gave my hair a healthy shine .

Nour H.

Verified Buyer

I love how gentle this shampoo feels while still cleansing well. My hair looks healthier and more manageable after a few washes, and it pairs perfectly with a conditioner for a smoother finish.

Maya A.

Verified Buyer

This leave-in is a game changer for Dubai weather — my hair feels softer, looks shinier, and is much easier to detangle. It doesn’t feel heavy, and it really helps tame frizz between wash days.

Saeed K.

Verified Buyer

I switched to this after trying a few other men's shampoos and the difference is clear. Hair feels fresh all day. I use it every morning and the bottle lasts way longer than expected. Honestly the first shampoo I've actually repurchased.

Lina M.

Verified Buyer

I was skeptical about hair oils because they usually make my hair greasy. This one is completely different, my hair looks smooth and shiny without any weight. I use it after every wash now.

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